Selfridges again proved that they are brilliant by launching a "NO NOISE" campaign mainly where they stripped off the brand name from the products and are selling the products without it. They collaborated with brands like Heinz, Dre, etc to make this campaign a success. Let me just say, these guys are super clever! Though it seems that they are removing the brand names and they do not care about branding and they are all about providing for the customer, but that is not the case. They are super confident about their brands and they know that even if they rip off their name, their logo remains. This way they influence the consumers at an emotional level but ensure their sales. An awesome idea, totally unique! Even their window displays are so impressive. Though they are simple and hardly have anything in the window but still they just mean so much. Selfridges are known for their amazing windows and this one is definitely an amazing one! The window display is shown in the last two pictures. It mainly shows that Selfridges is taken off from its own bag.
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